PRIVACY POLICY

RETAIL PERFORMANCE MARKETING GROUP INC.: PRIVACY POLICY

Effective: September 1, 2022

This Privacy Policy describes how Retail Performance Marketing Group Inc., aka RPM, acts as a data controller to collect, use and disclose information, and what choices you have with respect to this.

RPM uses reasonable administrative, technical, and physical safeguards to protect personal data against unauthorized access, disclosure, or misuse.

Where RPM420 is used as a business platform, personal data may be processed in connection with customer relationship management, communications, and related activities. Such processing is conducted in accordance with this Privacy Policy and RPM's Terms and Conditions.

HOW TO CONTACT US

Please feel free to contact us if you have any questions about this Privacy Policy: info@retailperformance.ca

Retail Performance Marketing Group Inc. 59 Canning Cres, Cambridge, Ont, N1T 1X2

WHAT AND WHO DOES THIS PRIVACY POLICY APPLY TO?

This Privacy Policy applies to both individuals and companies who are our registered free members, customers, purchasers and delegates of our online content, webinars, podcasts and any other registered-user content we provide, along with any other interactions (e.g. customer enquiries) you may have with RPM.

TYPES OF DATA COVERED BY THIS POLICY

This Privacy Policy applies to personal information about identifiable individuals ("Personal Data").

It does not apply to business, operational, or performance data generated through use of RPM420 that does not identify an individual. Such data is governed by RPM's Terms and Conditions.

WHY WE PROCESS YOUR DATA

RPM may use data in aggregated and anonymized form for the purposes of analysis, benchmarking, product development, and marketing.

Such data does not identify any individual and is not considered personal data under this Privacy Policy.

We may process your data for a number of different purposes:

  • To keep you up to date with the latest, relevant content we have published.
  • To administer any membership you have with us.
  • To administer products or services you have bought from us.
  • To collect your feedback and seek your insight through online survey invitations.
  • To give you access to content and events provided by our approved third-party partners.

You may withdraw your consent to the use of your personal data at any time, subject to legal or contractual restrictions. This may limit your ability to access certain services.

OUR LAWFUL BASIS FOR PROCESSING YOUR DATA

RPM collects, uses, and discloses personal data with your knowledge and consent, except where otherwise permitted or required by law.

By using our Services, registering for content, or providing your information, you consent to the collection and use of your personal data as described in this Privacy Policy.

RPM retains personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.

Where possible, we periodically review and securely delete or anonymize data that is no longer required.

RPM may use your personal data to provide relevant updates, content, and marketing communications, in accordance with applicable laws and your consent preferences.

We will keep your data safely and securely for as long as necessary, and we review the data we hold at least once every year. If you'd like more information about how we store your data, please contact us directly.

In particular you could expect to receive from us:

  • A weekly email Partner Bulletin highlighting our latest third-party partner content.
  • A weekly or bi-weekly email update on relevant content updates.
  • Occasional email updates on surveys we are running.
  • Occasional account management calls to check in on how you are enjoying any of our products or services you use.

TYPES OF DATA WE COLLECT

When you register on our website or purchase any of our professional development services we'll collect the kind of standard, non-sensitive information you would expect a B2B supplier to request. For example, we'll ask for your:

  • Your name
  • Your job title
  • Your job role
  • Your email address and contact number
  • Your postal address
  • The name of the organisation you work for
  • The type of industry you work in
  • The number of employees in your organisation

USE OF COOKIES

RPM uses cookies and other third-party tracking technologies in our websites and across other websites that help us collect other information about our customers' and users' preferences. You can choose to permit or restrict the use of these technologies through your personal browser settings. RPM's cookies are used to collect information about usage and preferences and may include identifiers depending on the technologies used.

THIRD-PARTY DATA

RPM may share personal data with trusted service providers and partners solely for the purpose of delivering services, content, or communications.

All such parties are required to protect your data and use it only for the purposes specified by RPM.

RPM may receive data about organisations, industries, website visitors, marketing campaigns and other matters related to our business from our partners, affiliates or others, that we use to make our own information better or more useful.

This data may be combined with other information we collect and might include aggregate level data, such as which IP addresses correspond to postal / zip codes or countries. Or it might be more specific: for example, how well a marketing campaign performed.

OUR EXPECTATIONS OF OUR CONTENT PARTNERS

In some cases, we will share the data we collect from you with trusted third-party content providers to support our business.

Any personal data shared with content partners will be limited to what is necessary and subject to appropriate safeguards.

Data Processing Partners

RPM may provide your personal information to a subsidiary of RPM, any affiliated companies or other trusted businesses or persons, acting under a confidentiality agreement, for the purpose of processing personal information on behalf of RPM.

These parties are required to process such information based on instructions from RPM and in accordance with this Policy. They do not have any independent right to share this information.

RPM may change this policy from time to time by posting an updated version on our Website or Services. We encourage you to visit frequently to stay informed about how we use your personal information.

RPM may transfer your data if RPM is acquired by or merged with another company. Notice will be provided before this occurs and will post a new policy if necessary.

Your personal data may be stored or processed outside of Canada by third-party service providers. In such cases, your data may be subject to the laws of those jurisdictions.

Your rights over the personal data we hold

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request.

You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

We will supply any data you request in a CSV file.

To protect data stored on RPM's servers, RPM regularly audits our system for possible vulnerabilities and attacks. While RPM will implement the security measures detailed above, transmission of information via the internet is not completely secure and therefore transmission via the internet is at your own risk.

CHANGES TO THIS PRIVACY POLICY

We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page.